Using market intelligence to help your business Businesses (should) know all about their internal activities, including product and people. BUT, they are often not so assured about the marketplace in which they operate. This means that they regularly make decisions based on their own instinct and experience. We find that this usually leads to an unsatisfactory outcome. USE MARKET INTELLIGENCE! There have been huge strides in the amount of accessible information available over the last 30 years due to technology. As a result, organisations should be well placed to utilise […]