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Monthly Archives: February 2014

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Due Diligence is not just about figures

February 17th, 2014 | nickbt | Tags:

Due Diligence There is much emphasis on the term “due diligence”, which can cover a multitude of sins. It essentially embraces the activities that are taken to ensure that a subject company (usually a target for acquisition) is appropriate and that there are no hidden “nasties”. Typically it is associated with the legal and accounting professions and the focus is on figures (especially their large fees!). It is difficult to be precise about the costs involved, but they can easily exceed £100,000 for even relatively small deals. However, there is […]

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Construction marketing in the digital age

February 3rd, 2014 | nickbt | Tags:

Focus your Construction Marketing Construction marketing for too long has been reactive, with firms being reliant on “winning” specific projects. Too rarely do the participants actually focus on clients/targets, their business needs and how they can develop effective relationships with them. Properly used, digital marketing represents a great opportunity for the industry to both keep in touch with clients and also raise their credibility. However, Mark Durkin (Professor of Marketing at University of Ulster Business School) has raised concerns over the way that “Digital customers are revolting.” He has stated […]

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